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Current Issue - SPRING 2005
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From the Editors
Spring 2005 Executive Summary
Ashish Kothari and Laraine Spector
Business Briefs
Can Netflix Play David to the Goliaths Entering the DVD Online Rental Space?
Susan Verghese
Marketing
Grasping the Strange and Irrational Ways Consumers Behave
Laraine SpectorConnecting with the Prosumer: The New Imperative for Topline Growth
Zain Raj and Cynthia Pike-Fuentes
Strategy
A Value Based Approach to Management
Ashish Kothari
Technology
Building a World Class Business Intelligence Infrastructure
Steve Cavolick and Eugene Breger
HR/Change Management
Reflections on Leadership: Pampered Chef Founder Offers Her Insights Laraine Spector
Books in Review
Fire in the Corporate Belly: Renewing the Company - Body, Soul and Bottomline by Tom Fitzgerald
Ethan Teas
First Person