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Zain Raj is Executive Vice President and Chief Marketing Officer of Euro RSCG Chicago, where he partners with
Euro RSCG Regional Director of North America and CEO of Euro RSCG Chicago, Ron Bess, and recently appointed Chief Creative Officer Steffan Postaer, in leading the Chicagobased agencies and the North America group of companies.
In this recently created position, Raj is responsible for providing strategic marketing counsel for all clients of the
Chicago-based agencies as well as the Euro RSCG marketing services companies located in Atlanta, GA;
Danbury, CT; Dallas, TX; Portland, OR; Carlsbad, CA and Toronto, Canada. The organization offers businessbuilding
communications services including advertising, direct marketing, interactive, public relations, retail marketing
and sales promotion.
Most recently, Raj was President and Chief Executive Officer of BrandXP, LLC—a brand and marketing strategy
consultancy. Prior to that time, he served as Executive Vice President and Chief Growth Officer of Foote Cone
and Belding, Chicago, where he focused on developing strategic business building ideas that generated results,
and ultimately, built stronger and healthier brands. During this time he developed and implemented a proactive
new business plan leading to some signature opportunities and wins for FCB Chicago.
Raj was promoted to this position following his success as President of FCBi Chicago—a top-ten global direct
and digital agency with 38 offices in 28 countries focusing on Interactive Customer Relationship Management (iCRM) solutions across all channels including direct, database and interactive media. During this time he was credited with engineering a turnaround of FCBi, doubling revenues, increasing profits and rebuilding a credible and competitive interactive capability.

In1998, Raj founded, managed and grew FCB Chicago’s Digital Branding Practice. He also served FCB as Worldwide Account Director on the SC Johnson business, and ran the Asia Pacific region for that account. Prior to joining Foote Cone and Belding, Raj managed the Motorola Cellular and Infrastructure businesses at J. Walter Thompson. He also worked on the Motorola and Quaker accounts at Bayer Bess Vanderwarker and on the Quaker and Colgate businesses at
Wunderman Cato Johnson. Raj began his career at Grey Advertising in Bombay, India, where he served in various account management and operating positions before moving to the United States. Widely quoted and featured, Raj has
brought his insights to the industry in many events delivering keynotes, featured presentations and panel participations at conferences like Internet World, DMA/AIM, net. Marketing, the AMA and the University of Chicago. In
addition, he has been quoted and profiled in a wide range of media outlets from Marketing News and BusinessWeek to the Associated Press and the Chicago Tribune. Raj also serves on numerous boards, including Junior Achievement of Chicago and the Chicagoland Chamber of Commerce. He was selected in 2000 as one of Crain’s Chicago Business’ “40 Under 40.” Raj holds an undergraduate degree in economics and finance and a Master’s in Business Administration from the University of Bombay.

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Issue 7 - Connecting with the Prosumer: The New Imperative for Top line Growth