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Bob Lapin Bob Lapin is a Senior Consultant with Zehren Friedman Associates, trainers and consultants in presentation, negotiating and selling skills. Bob has 25 years of experience in management, training and consulting. Early in his career, he held positions with FDA, General Mills, and Quaker Oats. He began his consulting career with Philip Crosby Associates, a worldwide quality management consulting firm and has been the principal of his own independent consulting practice. Contact him at rlapin@zehrenfriedman.com. Virtual Strategist Articles Issue 4 - A CRISIS OF CORE VALUES
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