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Web design and development by:
Les Stern
Les
Stern is President of L. Stern & Associates, Inc., (www.lsternmktg.com),
a marketing consultancy that offers a full range of strategic and tactical
marketing services. Core services include marketing strategy, branding,
Customer Relationship Management, product development, market research,
credibility marketing and communications. Mr. Stern has more than 20 years
of marketing experience. He started L. Stern & Associates in 1999. Prior
to that, he held positions of increasing responsibility at Kemper Financial
Services, Dean Witter Discover and The Sachs Group. He has written extensively
and has been a frequent speaker on branding and other marketing issues.
Mr. Stern holds a BJ in journalism from the University of Missouri, and
an MBA from the University of Chicago. He may be contacted at 847-205-1936,
or via e-mail at les@lsternmktg.com.
Virtual Strategist Articles
Issue 2 - The Brand: Your Ultimate Competitive Advantage
Issue 3 - Earning a Positive ROI on Your CRM Initiative