Web design and development by:

Andrew Razeghi

Andrew (andrew@strategylab.com) is Managing Director of StrategyLab^®, Inc. (www.strategylab.com), a frequent speaker and advisor on topics of growth strategy and innovation and Producer of The Adventure Learning Series™ – outdoor strategy innovation programs.  He conducts research at The Kellogg Graduate School of Management at Northwestern University and leads the capstone MBA Course on Strategy Innovation at the Loyola University Chicago Graduate School of Business.  He is a Thought Leader with The Financial Times Knowledge Dialogue Network.  He and his colleagues at StrategyLab^®help organizations accelerate the time between ideation, action, and value creation in the pursuit of sustainable competitive relevance.   

Andrew has led studies, facilitated strategy innovation workshops, and delivered keynotes for many of the world’s leading organizations and executive teams including participants from Amazon.com, Best Buy, Follett Corporation, Kisco Senior Living Centers, Kraft, Motorola, Toshiba, and Warner Music Group.  For his work in the field, he has been listed as “One of America’s Most Powerful People” by Swing Magazine and one of “Chicago’s Most Influential” by the Chicago Sun-Times.

He is a co-author of Kellogg on Integrated Marketing with the marketing faculty at Northwestern University and a contributing “rule breaker” to Why Not?, a book on overturning conventional thinking by Yale Professor Barry Nalebuff.  Andrew has also collaborated with Professor Gary Hamel, author of Competing for the Future.  In 1992, he was among the first American professors to teach market economics in Prague, The Czech Republic.  

As founder of StrategyLab^®, Andrew has worked with clients in industries as diverse as aerospace, consumer products, food, healthcare, retail, and  media/entertainment and has helped clients create such innovative concepts as GPS-enabled automobiles, healthy fast food, funeral homes without walls, junkless junkmail, and healthcare with a Disney flair.    

He has an MBA from Loyola University, a Certificate in Modern Popular Culture from Richmond College London and a BA in International Business from Bradley University.  He is a cellist, aspiring guitar player, and nutrition nut and lives with his wife, Cindy, and cat Wrigley, in Chicago’s Lincoln Park.  He can be reached at andrew@strategylab.com. 

Virtual Strategist Articles

Issue 3 - Why Didn’t I Think Of That? Seven Symptoms of Incremental Thinking and How to Treat Them