Web design and development by:

Anshul Kaushesh

Anshul Kaushesh (anshulkaushesh@icfaipress.org) is a Faculty Member at ICFAI University Business School, Hyderabad, India.  She holds a Post-Graduate Diploma in Management from Indian Institute of Management, Kozhikod, India. Prior to joining ICFAI, she was working with UTI Bank, a leading private sector bank in India.

She has over three years of experience in teaching and editing. She has also written several articles on marketing issues, in various journals and business newspapers. She is a member of Board of Editors of ICFAI. Her areas of interest are Marketing Strategy, Direct Marketing and Advertising. She is also the Consulting Editor for Marketing Mastermind, a monthly digest magazine published by ICFAI Press.  She has edited three  books – “Retailing – The Sunrise Sector”, and “Marketing Strategy – Vol.I”, “Marketing of Financial Services”  published by ICFAI Press.

Virtual Strategist Articles

Issue 5 - Building a Powerful Financial Services Brand